I'm constantly amazed at people who still think that cheaper is better. Every once in a while, someone will write us and ask "Why should I pay more for YOUR Directory, when I can buy one of those others for 15.00, or 6.00, or even 3.00?"
The answer is simple. It's a fundamental truth, and we all know the answer already.
You get what you pay for.
ALWAYS. No exceptions to the rule. No "but look, this one is different!" This truth IS carved in stone.
I may actually buy a cheap product from time to time, but I do it for very specific reasons, understanding that it IS a piece of junk.
I'll buy one of those $39 VCRs, but I won't use it in the family entertainment center. I'll buy it for the kids' playroom, because I KNOW that someday, one of the kids is going to stuff a peanut butter sandwich into the video slot (again!). When it happens, all I've lost is a piece of junk that wasn't worth much anyway.
I'll spend $8 on a cheap set of kitchen flatware, but it doesn't go into the drawer in the kitchen. I'll throw it in with our camping gear, because I KNOW that most of it will eventually be dug out of the sand by archaeologists, centuries after we've lost a couple of pieces every trip.
So, there ARE reasons to purposely ignore value and buy cheap.
However, you'll NEVER catch me putting my grandson in a cheap car seat. Heaven help me if I ever try to pass a Cubic Zirconium off as a Diamond to my wife. And I will NEVER buy a cheap piece of junk where the future of my business is concerned.
We're all here to make money. That includes us, and it includes YOU! If it didn't, you wouldn't be here, trying to decide on a legitimate way to open a Home-based Internet Business.
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