Let's say you're selling Blue Widgets, Green Widgets and Purple Widgets on eBay. You're getting a bit low on the number of Widgets you have in stock, so you've placed an order for 100 more of each color Widget with your Bulk Wholesaler. It's due to be delivered tomorrow.
You have 25 Purple Widgets left, and suddenly ABC Evening News runs a story on what a wonderful product Purple Widgets are. Suddenly everyone has to have one, and in one night, your Auctions sell 75 Purple Widgets.
'Well, no problem', you think. "I have another 100 Purple Widgets being delivered tomorrow".
So, you collect payment for all 75 Purple Widgets, and plan on shipping them out tomorrow when your bulk order shows up. The next day, the order from your Bulk Wholesaler shows up. There are 100 Blue Widgets in the box, and 100 Green Widgets as well. There are no Purple Widgets to be found.
On the Packing Slip that came with your bulk order, you see that the 100 Purple Widgets you ordered have been backordered by your Supplier. So, you have only 25 Purple Widgets left to fill 75 orders. Fifty of your customers will be backordered.
If it sounds far-fetched, it isn't. That's part of business, folks. Products get backordered. It happens. The important thing about this situation is that you deal with it well.
There will be other things besides backorders along the way that will cause problems in supplying or dealing with your customers. Again, that's just the way business goes. Sometimes, you end up with a customer that just doesn't understand that, and that's a "Problem Customer.
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