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Wholesale Dropship Dropshippers

"Dealing with Backorders" - It's going to happen. If you're selling on the Internet, there are going to be backorders.

Wholesale Dropship Dropshippers

When you use Drop Shippers, there is always the possibility that your Drop Ship Supplier will run out of something that you have for sale on your Internet Store or Auction. That's a "Backorder" situation. You sell the product, and suddenly find out that your Drop Ship Supplier can't deliver it for you because they are out of them temporarily.

When you use Bulk Wholesalers, the same thing can happen! Yes, even though you have your own Product Inventory stored at your house, your customer may end up backordered. How?

Wholesale Dropship DropshippersLet's say you're selling Blue Widgets, Green Widgets and Purple Widgets on eBay. You're getting a bit low on the number of Widgets you have in stock, so you've placed an order for 100 more of each color Widget with your Bulk Wholesaler. It's due to be delivered tomorrow.

You have 25 Purple Widgets left, and suddenly ABC Evening News runs a story on what a wonderful product Purple Widgets are. Suddenly everyone has to have one, and in one night, your Auctions sell 75 Purple Widgets.

'Well, no problem', you think. "I have another 100 Purple Widgets being delivered tomorrow".

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So, you collect payment for all 75 Purple Widgets, and plan on shipping them out tomorrow when your bulk order shows up. The next day, the order from your Bulk Wholesaler shows up. There are 100 Blue Widgets in the box, and 100 Green Widgets as well. There are no Purple Widgets to be found.

On the Packing Slip that came with your bulk order, you see that the 100 Purple Widgets you ordered have been backordered by your Supplier. So, you have only 25 Purple Widgets left to fill 75 orders. Fifty of your customers will be backordered.

If it sounds far-fetched, it isn't. That's part of business, folks. Products get backordered. It happens. The important thing about this situation is that you deal with it well.

There will be other things besides backorders along the way that will cause problems in supplying or dealing with your customers. Again, that's just the way business goes. Sometimes, you end up with a customer that just doesn't understand that, and that's a "Problem Customer.

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As I write this, I have just finished dealing with a backorder situation, and steam is still rising from my ears. By now, I should be used to it. I shouldn't let the little things get to me. It's not the Supplier that I'm upset with. It's the customer. Let's start from the beginning.

Recently, I handled an order for a Conair Digital Blood Pressure Monitor. As usual, I emailed the order off to the Conair distributor with several others.

Later that day, I received a phone call from the Conair Supplier. The BP monitor was out of stock, but was expected within 10 days. Did I want to place the product on backorder, or cancel the order altogether? Also as usual, I told the Supplier I would get back in touch with them after checking with the customer.

Since the customer was located in Orlando, it was a local call. I called his house. I identified myself, told him that I had received his order, and that I was very sorry, but the product had just run out of stock, and was expected to be available again in 10 days. I told him I had not yet charged his credit card, and would cancel the order if he preferred to go somewhere else.

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Chris Malta
WorldWide Brands, Inc.

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